christina ho
Currently Brand Manager at Indeed Laboratories
EDUCATION
• Ryerson University 2011 - 2016, Fashion Communication Major & Marketing Minor, Bachelor of Design
• Western University 2009 - 2011, Business Management and Organization
SKILLS
• Photoshop, Illustrator, InDesign, XD, Premiere Pro
• Shopify, Wordpress, Woocommerce, Magento, Basic HTML Coding
• Mailchimp, Hootsuite, Sprout
• Google Analytics, Hubspot
BRAND MANAGER, INDEED LABORATORIES, Toronto, ON, June 2020 - Present
• Establish brand strategies and business objectives.
• Design and develop digital advertising and email marketing campaigns.
• Research consumer behaviour to identify industry trends and adjust brand strategies accordingly.
• Track and analyze website sales and provide regular internal reports.
• Develop creative and compelling marketing material that is consistent with the company vision.
• Create a budget and organize photoshoots to meet campaign objectives.
• Manage and maintain the organization’s website.
DIGITAL MARKETING EXECUTIVE, LUCY CHOI LONDON, London, UK, Jan 2018 - June 2020
• Managed and maintained the organization’s website
• Oversaw and optimized the social media strategy
• Designed and developed email marketing campaigns
• Created designs for printed material to supplement online products.
• Tracked and analyzed website traffic flow and provide regular internal reports.
MARKETING & PR COORDINATOR , FF GROUP, London, UK, Aug 2016 - Jan 2018
• Worked amongst three internationally known brands (Juicy Couture, Links of London & Folli Follie)
• Built strategic partnerships with key industry suppliers and vendors.
• Handled various budget planning for marketing events.
• Coordinated and organized PR activities and exposure.
• Organized and managed new store launch events.
• Designed supplementary graphics and creatives for campaigns.
MARKETING INTERN , JOE FRESH, Toronto, ON, Sep 2015 - Dec 2015
BRAND MARKETING INTERN , WINS DESIGN, Toronto, ON, May 2014 - Aug 2014
PR & MARKETING INTERN , THE BLACK BOX BOUTIQUE, Toronto, ON, May 2013 - Apr 2014